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Well this is mostly appaling...
I'm sure you've all read this already but, bleurgh...
http://www.pitchforkmedia.com/news/05-06/23.shtml
The thing I hate most about it is how Nike so desperately wanna become a part of 'youth' or 'alternative' culture to the extent of appropriating iconic images from it, but can you imagine if it was the other way round? Like if some independent band wanted to use the 'swoosh' to make a statement; they would be so sued. It's totally one way, absorbing art til it's just a dumb slogan...
http://www.pitchforkmedia.com/news/05-06/23.shtml
The thing I hate most about it is how Nike so desperately wanna become a part of 'youth' or 'alternative' culture to the extent of appropriating iconic images from it, but can you imagine if it was the other way round? Like if some independent band wanted to use the 'swoosh' to make a statement; they would be so sued. It's totally one way, absorbing art til it's just a dumb slogan...