I read an article in Record Collector a while back, with a guy who collected all the wildest, most obscure rock and roll records back in the late fifties.

He'd read the record reviews in NME, and anything that got one, or no stars, he'd consider an essential purchase, and anything that got five, would be ignored, because it'd be Frankie Laine or Sinatra or something.

Have things changed?

In yesterdays review section, they trumpet all kinds of records that I consider relatively uninteresting- such as a fucking others download radio session, yet stuffed into the corner is a shit review of Whitey's new single, nonstop, which I think is pretty good.

It basically consists of

'Whitey is a multiinstrumentalist. I hate multiinstrumentalists, they are smug. The beat is like mud's tiger feet. I don't like the production, and think I could do it better'

What can a new band do to break the 'nme random shitbag breakthrough challenge'?