Suede (called The London Suede in the United States) were an English alternative rock band of the 1990s and the early 2000s that helped start the Britpop musical movement. Through their several incarnations, they were able to consistently put out albums that charted well, while still holding the respect of critics. Although they never achieved great success in North America, they are considered to be one of the most successful British rock bands of the 90s.