Steps was a British pop group that achieved a series of charted singles between 1997 and 2001. Their name was based around a simple marketing gimmick: each of their music videos were choreographed, and the dance steps were included with most of their single releases. Steps formed on 7 May 1997 and disbanded on 26 December 2001. In total Steps have sold over 15 million records, and achieved 14 consecutive Top 5 singles - a feat only surpassed by The Beatles and Westlife (who both had 22).