In the summer of 2002 Emma Rugg busked in her hometown in the city centre of Hull. Some of the people who walked through Hepworth Arcade that summer turned into regular passers by, week in, week out, dropping by for conversation, bringing their kids to listen too. Months went by and even more people came back, stopping to listen, bringing their cameras, friends, sounds recorders and CDs as well the more unusual items.

Instead of looking for a record deal Emma set up Indreams Records, her own record label and lots has changed since then. Organising all press, launch events, PR and radio play, resulting in numerous reviews and features in national magazines such as Rock Sound, The Big Issue, sessions on BBC Radio, press and interviews on BBC Regional News TV, the sale of the album in HMV and Virgin stores and a placement at number nine on UK Fusions Top Ten Recommended Albums in July, the album ‘Isolated Impression’ hasn’t threatened to budge ever since and still continues to be documented frequently as the editor’s pick. Articles have appeared more recently in The Times newspaper, worldwide publications, US and European press.