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52850
Type: Album Release date: 31/08/2009
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Reuben liked a whinge. Despite their obvious affability and a smattering of fanatical support, few bands have bemoaned their lack of success through song as frequently. ‘Return Of The Jedi’ on their patchy second album Very Fast Very Dangerous is seven minutes of bile spewed over the subjects of illegal downloaders, working part-time as a waiter and the expense of making videos. The title of this posthumous b-sides and rarities compilation echoes the mood of tired resignation that bled from their sudden dissolution last year.

I put Reuben in with the peculiarly southern group of early Noughties British nu rock groups, who created a more palatable, punky noise out of the down-tuned guitars and angst-dipped lyrics flogged by the execrable American bands of the era. Reuben sit somewhere between short-lived success stories Hundred Reasons and Hell Is For Heroes and forgotten also-rans like Vex Red, Crackout and Fraid. Another thing Reuben did more than most in their lyrics was namecheck influences: Glassjaw, Every Time I Die, and Helmet were all mentioned on album tracks. Reuben lacked the screamy edge of the former pair and the macho muscle of the latter, but made up for it with a killer ear for catchy choruses and a clear attention to detail in their music.

At 47 songs long, it goes without saying that this is a package for existing fans. Despite the humour Reuben displayed in videos and interviews, they weren't a band for throwaway fuckabout songs or tossed off studio experiments, so two discs of music and a DVD featuring all their videos and a Download set, (sadly not provided for consideration in this review) represents good value. Arranged chronologically, WSHGTU begins with debut EP, Pilot and singer, guitarist and leader Jamie Lenman audibly straining to find his voice.

Unfortunately it's with a chorus that goes "I can see angels / I can see angels / I can see angels / and they're so holy" on ‘Death Of A Star’, while 'Words From Reuben' reaches for Pearl Jam’s early epic heights but falters, falling closer to the awful InMe. First single ‘Scared Of The Police’ is a marked improvement, escaping shamefully tinny production with the sort of lopsided pop nuances that would become their calling card. 'Let’s Stop Hanging Out', here as ‘single version’, could have been their break. It’s well written, succinct, and catchy, but like so much of their material it's so tightly wound that it struggles to transcend itself.

By ‘Alpha Signal Five’ they’ve comfortably hit their stride as writers of ferocious shoutathons and ‘Push’ also has an urgency and brevity that’s missing from a lot of these selections. A cover of Gorillaz's 'Feel Good Inc' nails the balance between humour and straight-faced faithfulness, and on this evidence Lenman could have plausibly incorporated entry-level rapping into his songwriting palette. Let’s take a moment to pause and silently give thanks for the fact that never happened.

There are moments of turgid leaden dullness, as you’d expect from any rarities comp, let alone one that’s two and half hours long. 'Blitzkrieg' is a faintly embarrassing self-help pamphlet for the under-confident set to a bass riff Kim Deal could write on her deathbed. 'The Last Time' proves conclusively that Reuben were right to stay away from mournful acoustica for the rest of their career. Nice accordion, though.

Despite their quietly clever playing, their rocking hits-in-waiting and their tight power as a live band, Reuben were ultimately ploughing a hugely unfashionable musical furrow. They presented themselves honestly, unpretentiously, and without mystery. This is a disastrous strategy for any band trying to get big quick. Ardent Reuben fans proclaim Lenman as an overlooked genius, but adoration only gets you so far. How many Coldplay album buyers would fervently bend your ear in the same way? Widespread popularity means being easily ignorable, something nice to have on in the background. How incredibly frustrating it must be for bands Reuben's size to be so loved but so resolutely unsuccessful. The title of this album is probably a lot closer to the truth than most suspect.

For the most part, though, Reuben made workmanlike b-sides which tend towards meat and potatoes rock a bit too often. As a package for the devoted hardcore this is hard to fault, but there are far better places to start if you’ve never heard Reuben. Try debut Racecar Is Racecar Backwards, essentially an ‘early years best of’ or the earnestly ambitious final record In Nothing We Trust. If nothing else, they’re testament to the wrongness of sentiment in this collection’s title, however keenly Reuben’s members might be feeling it now.

this should deffo get 100/10

superfans should also note that on the new reuben website you can download songs that pre-date this album, from their Angel days.

'on their patchy second album Very Fast Very Dangerous'

You've spelt brilliant wrong.

if this is arranged chronilogically

then the first disc will probably be better than any of their actual albums

It's true about the mystery thing

I love Jim's kitchen-sink lyrics and the fact he's funny as hell on stage, but I think generally a distant untouchability is valued over honesty on a stage. There should be space to appreciate both.

Anyway I will be buying this because they need the money.

It's a pity that

Reuben didn't get the attention they deserved. I'm not saying that they couldn't have done themselves more favours - having more "mystery" seems to be the consensus of the board/review if you want success and adoration. Frankly it seems a bit daft to me - "i like these guys, they can write a killer hook, but they're so damn understandable. I want to go be ignored by someone that doesn't seem to care, so i'll look for someone closer to the zeitgeist."

The lack of attention they got was disproportionate to the high amount of airspace given to talentless no-marks. It's an indictment of the fickleness of some aspects of the music industry that the third album didn't get a review on DiS (as far as i remember), when they most needed support from a previously positive site, and yet when now split up there's a review for this release.

As to one of the previous comments, VFVD is maybe a bit patchy, but contains some moments of pure class especially Jedi and Lights Out. Incidentally, I see Jon and Guy are in a new band here http://www.myspace.com/freezetheatlantic

I'm just posting to say that I enjoyed reading the review,

I thought it was a good example of well thought out criticism without resorting to 'this is amazing/shit'.

A cheap shot

Clearly someone who lacks any sense of irony is exactly the type of person to misunderstand a band like Reuben. Narrow minded frustration for me and many more I’m sure. Listen to a song or two and you think your so cool you “get it” – sorry, you lose. Go review something simpler. (The Louis Walsh / Simon Cowell stable springs to mind)

I'm not, and never will be, or indeed claim to be a huge Reuben fan. I do however have enormous respect for a band that quite simply just are who they are. No bullshit. I also have respect for musicians with a genuine talent for their chosen instruments who have come together to only want to make great tunes (and no, not in a mum on X-Factor type of way) No more, no less, just good songs (plus a smattering of brain work, which you [for some reason] seem to despise so much)

I've got absolutely zero respect for some random on some website who appears to think that every single band should sound like Coldplay (“ignorable”) This is indeed, despite the fancy language, why genuine talent and originality is ignored, and why, at the ground roots of an industry this country should be proud of, is actually being brought to its knees when we should be embracing, if not creating, the new models.

This review is quite clearly a rather sad, cheap shot at admittedly a weaker offering from a band who realised long ago that the world is full of people like you, all trying to suck your way on to the magical, now non-existent gravy train of thinking you can make or break bands to make up for your own inadequacies, when, realistically the Reuben ‘model’ isn’t the “disastrous strategy” you so prophetically proclaim it is, but is in fact the way that soon it’ll all just be.

Fuck, what century are you living in?

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