Menacingly insistent, No Wow gets its point across like the best horror films; it’s all about what you don’t see. From the tense synthetic drums at the start to the escalated climax (‘There ain’t no wow no more!’) there has probably never been such focused use of stop start guitar and a measured dry vocal.

February’s sophomore long player was described across the board as spartan and spare, and it was with this titular album opener that Alison and Jamie (sorry, VV and Hotel) set out their stall. Ostensibly about being unimpressed, you can easily imagine it forming the soundtrack as something nasty stalks you down dark alleyways.

The bare elements songwriting is also a gift to remixers; in particular a Death From Above 1979 workover lends the tune an electronic sheen that will no doubt soon be a staple on Hoxton dancefloors. But try not to let that put you off – this is scary blues at its best.