So cream your pants at the arrival of Ladytron. Glacier-like vocals float over a futuristic, snaking synth and baseline. Actually, for 'Glacier-like', read 'studied aloofness' and for futuristic, read 'depressingly retro'.

"They only want you when you're seventeen/when you're 21/you're not fun... so come on" soothes the disembodied vocal in a manner so arch, you can actually see the raised eyebrow. Brilliant.

It's not a bad song, but is equally utterly inconsequential. Written perhaps, for the soundtrack of an immensely cool Channel 4 yoof program. Or maybe a bunch of twats in Shoreditch. And its not as good as previous single 'Playgirl', no matter how many FelixtheKittinCrush mixes you bundle in.

When will it all end?