It starts with some well-timed wake-up-call shouts and a guitar line that follows a sultry but shrewd female vocal. Then the male vocal comes in. Then there’s a time change and more shouts. And the vocals mix up. And then…

It’s not I’m From Barcelona or Architecture In Helsinki, but it’s certainly in the same vein. While the aforementioned references are Scandinavian and Australian respectively, running in parallel with them are this Norwich crew, Bearsuit. Here we have a theatrical costume cupboard brim full of mad musical expressionists illustrating the point that a pop song need not follow a set pattern. Here we have, at last, one of the singles that will make 2007 memorable.

John Peel would be proud and Norwich should be, too.

How 'bout we all put on pink frilly outfits, get some skipping ropes and head down to the local playground for a ripping game of spud? Follow that with a few whiffs of cola before heading back to the rehearsal space to bang out a musical tribute to ADHD. Not only does this scenario sound like an entertaining excursion, it also mimics the fervent tweeness evident on Bearsuit’s new EP, More Soul Than Wigan Casino.

In very Architecture in Helsinki style, this big boy/girl band jumps around a lot, screams in unison, utilises a whole jungle gym of instrumentation, prancing around like everything is super whilst singing about something absolutely irrelevant. There is an evident party atmosphere lofting over the track, but singing like you enjoy spurting milk out of your nose loses substance after thirty seconds. I sense a definitive huggable embrace from those so wooed by pop that it does not matter how manufactured all this glee sounds. All things considered, this is funny shit; whether or not it's actually a worthwhile listen, though, is up for discussion.

I vote for the latter.