For this three-month period alone, iPod sales reached 807,000 units, a 909% increase on how many it was selling 12 months ago – just under 100,000. The pocket marvels alone raked in $264m in sales for the quarter.
In March, Apple said it would postpone the release of its iPod mini – smaller, cooler, although less memory storage (only 1,000 songs, eh?) - outside the U.S. from April until July due to stronger-than-expected demand in the U.S. (yeah right. Beef up that consumer demand/frenzy perhaps?)
The point of this story? Well, it’s becoming clear that iPods – in London, L.A and New York at least – rule the world. Everyone has one. Be afraid, be very afraid.
Are you an iPod convert? Does your whole musical life in a little white box scare you? What’s on your iPod? Has it really made your life better?