Warner Music Sweden

Warner Music Sweden was founded in 1949 under the name Metronome. It began to build a reputation as the leading Swedish company for jazz and Swedish-language musical styles, creating genres and discovering strong acts throughout the years.

But during the 80’s the label floundered, until Sanji Tandan was signed from the Swedish Warner office to take over the Swedish acts and he created a new profile for the label. That star-making quality returned.

Orup reached almost half a million buyers with his first two albums, space flower Di Leva made his unforgettable debut, then came the Creeps international hit "Ooh I like it", Niklas Strömstedt's "Om", and the new soul sensation Eric Gadd. All these artists had begun with other record companies but had found their careers stagnating, then with the help of Tandan and his colleagues they blossomed. After this spectacular comeback, Metronome began to broaden its scope.

Christian Falk started the hiphop label TimeBomb with Metronome and artists like the Swedish rappers Latin Kings ("Välkommen till förorten", 1994), female singer Cajsa-Stina Åkerström ("Fråga stjärnorna", 1994) and the "super trio" of Glenmark-Eriksson- Strömstedt (whose only album sold 350.000 copies, the company's sales record).

Another label, Telegram, (led by Klas Lunding) used innovative production with names like Stina Nordenstam, The Soundtrack of our Lives, Popsicle, Just D, Olle Ljungström, Titiyo, Papa Deeand others.

Now in the new millennium, Metronome is working in the same way, with pop firmly in focus, but with plenty of room for subgenres to develop.

Releases

• The Sounds - Living in America
  05/05/2003