Boards
How many extra sales do you suppose Carling/Fosters get out their advertising campaigns?
I mean, given all but maybe a few weird pubs will have at least one or the other already as their cheapest pint of lager.
Those Carling adverts they've been doing recently must have cost a bomb. It seems a lot of money to spend just to make sure the first beer the 12-17 year olds buy when they sneak into a pub is a Carling or a Fosters.