Boards
That whole "UNSIGNED MUSIC" look / aesthetic
Websites-wise...Where it's always, like roughly stencilled big bold letters over pictures of Marshall stacks...explosions, all that nonsense...JACK DANIELS bottles, and like, a man leaping up in the air with a guitar...all in silhouette..some corporate sponsor, then, like pictures of JACK LEADS and stuff.
also some kind of bzz bzz [plugging a lead in] sound...flashing stuff too.
Maybe a flashing leaping man with a guitar in the shape of a stencil and some Jack Daniels-shaped flashing marshall amps
Pretty great isn't it?