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dettori's chopped tomatoes
i just found a tin of these in the cupboard in my flat. why does the jockey frankie dettori have a brand of chopped tin tomatoes (in a rich tomato sauce) named after him? it's even got a little picture of him and his signature on the back.
WEIRD.
oh, i just did a quick google search and he has a whole range of italian foods that he put his name to.
http://www.dettoris.com/dettorisite.swf
WHY?