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You're conforming to a ridiculous, outdated, holier-than-thou indie stereotype. As Jimi says, it's their music, the can do with it as they will. There is no other line of work where someone would be berated for earning themselves a bit of extra money.

In short, get off your high horse you absolute twunt.

channel 5 adverts footy programs all sorts

It just deosnt really factor into my enjoyment of the music if its been used for an advert or something I dont agree with.

exactly. that's why they're doing it. unlike you, presumably.

mysterious, swirling, confusing & beautifully and emotionally complex...? who are you, adorno? give me a break. music comes in a myriad forms, not all of them complementary, and many of them evidently unpleasant to you. one of those forms is, yep, you guessed it, commercial product. um... how can i put this gently? deal with it.

battles are adults. seriously, they're grown men. really intelligent, articulate, and ambitious grown men. very tall grown men. i have a pretty good inkling what their justification is for this, but i'm not going to second-guess them. can i suggest that you ask them via myspace, rather than telling them to fuck off via a messageboard? you might learn something.

as for radiohead. they probably justify playing reading/leeds along the same lines that they justified signing to parlophone years ago. something to do with a desire to play their music to people who want to hear it.

you are also aware that the festival is no longer sponsored by carling?

"bands need to make money."

No they don't. I don't have a problem with bands being successful and making loads of money from touring or selling records, people paying to consume their art- far from it.

No-one could argue that the 'purpose' of a song off Mirrored lies inherent in its construction, the sound of it playing in your stereo or the sound of the artists themselves playing it live.

I just find it sad that the 'purpose' in that song, the creative endeavour you invested in making it has been tarnished slightly.

If you write music specifically for a commerical- i don't have a problem with that. It's probably gonna be a piece of shit- but if that's the kind of music you want to write- go for it.

However- if you've written music with the purpose of it being on an album, if you've sequenced it and thought about the tracklisting to have an impact on the listener, if you've made it for consumption as 'music', I really think it does devalue it for it to be taken completely out of context and then used to flog a fecking car.

people getting self-righteous about artists selling songs to ads or people getting self-righteous about people getting self-righteous about artists selling songs to ads?

it was just licensed TO the advert. Not the same thing to my mind. I'm suspicious of artist/labels getting into bed with advertising, but they have to make money somehow and who am I to tell them how to do it? Also, it works both ways, perhaps not to an equal extent, but Audi is also advertising Battles here.

will result in a decline in quantity of quality of music because of a decline in professional musicians.

it's dead simple - there's a programme called limewire. even the download's free

I find it genuinely bizarre people see it as "selling out" to take money of big businesses but entirely reasonable to create fuckloads of merchandise lines and take the money off your fans instead.

I mean when you get bands who sell branded t-shirts, playing cards, fridge magnets, tea towels, oven gloves, jigsaws and calendars how the fuck can people see that as any less of a "sell out"? I mean at least with adverts it's still the music you're selling.

This and always this....

Also 2 points:

1) If hearing a 30 second clip of a song on an advert that you know can affect the way you feel about that song says more about you than the band themselves.

2) It also means you watch too much TV.

I still stand by what I said in the original thread about this - its their music they can do what they want with it. Its not yours, you're the consumer and that's it. I just find it sad that a previous connect with a song can be affected so much by something as unimportant as this.

And I also agree with some posters that some people seem to consider some forms of promotion - rampant merchandise for example is a more acceptable for a band to make money than selling 30 secs of a song to a company for a short time. Because in principle there isn't really any difference the goal is the same - make a little money and promote the music.

I think the real situation here is that you are damned if you do, damned if you don't and all you utopian hand wringing motherfuckers need to get you head at your ass and think about it in a sensible, balanced fashion that actually references the reality rather than an idealism of a halcyon concept of art that has never really existed.

They're called Indie Bed-wetters. Steal a bands music then berate them for finding a way to get enough income to finance a new album. Indier than thou. Sure Battles will be devastated to lose these Bill Hicks quoting fans.

I really really fail to see the problem. Great music is great music surely? The whole thing smacks of being indier than thou. Anyway you haven't answered my original point would Michaelangelo be off the artistic roll call? Would all renaisaincae art and music be consigned to the dustbin forever?

What about Mozart? Fucking sell out had royal patronage and certainly accepted a lot of actual meddling from his patrons. Don't forget that Battles haven't actually changed or altered their work one jot for Audi.

I could weep.

was a bit of a prick really wasn't here. i'm surprised he's not haunting this messageboard actually.

But well done to Bobby for cracking out the Bill Hicks quote. Someone always does.

I love Bill Hicks but all he needed to make his stuff was a pen, a pad and money for fuel and food. His overheads were less than a 5 piece band. Just a thought....

never again can i gently massage my crotch whilst listening to john williams perfectly placed intricate guitar lines, all i'll ever picture in my mind's eye is tyondai braxton driving a car right over all my hopes and dreams. god damn you battles, i'm going to have to delete my entire battles discography, all meaning i derived from those songs has been permanently replaced with audis and needles. how could they do this to me? i used to b-b-b-b-be.. special :(

buying the CD and cruising down the M40 going 'what the fuck is this? where's my Brothers in Arms CD' though.

Need I say more.....

so much of "selling out" seems to stem from personality-less losers who derive their identity from bands they like. when they say a band sold out, its really all about them being angry that the band seems to have undermined their special unique little flower status and deriding them for being sell outs is their impotent little knee jerk reaction.

anybody who genuinely can only associate battles with cars now surely had very flimsy reasons for liking the band in the first place if a 30 second sample over some needles with audi at the end could lever out all their previous feelings about the band.

Would driving into the ATP site, windows down, blaring Race In on the stereo be funny?

(actually I know the answer to that)