What makes The Paradise Edition relevant is that within its added chapters, the whole Lana Del Rey figure emerges more completely.
Awful artist. Good review though.
Ride (referred to in the review as Run), Cola, Yayo and the cover of Blue Velvet are good. Body Electric annoys me terribly and like you said, Gods And Monsters drags, Bel Air is a bit 'meh'.. But for all its downfalls, the 'Paradasise EP' section is a more interesting affair. I don't think I would say that it's better than her semi-released first album (which didn't have as much focus but had more diversity and felt more honest).
As for Lana as an artist, I think she's fine (as a person she seems bland). Not the most amazing or versatile one, but she's a decent songwriter.
Love BtD, love this ep*.
*enough music that it could be considered a full length...which kinda negates the ker-ching-for-Xmas theory.
You can actually buy Paradise on its own as an entirely separate EP to Born to Die, so the cash-in idea doesn't quite work - although it has been heavily promoted as a whole package, admittedly.