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Drowned in Sound

http://www.guardian.co.uk/media/2008/jan/07/myspace.digitalmedia

"Researchers from the Future Laboratory set up a "virtual hide" in MySpace over six weeks, interviewing 1,000 users who explained how they define themselves as part of groups including "mindies", "cheemos"', "slash/slash kids" and "rudettes".

Mindies are teetotal under-18s who follow teen bands Pull in Emergency, Lion Club and Kid 4077; cheemos combine chav and goth looks (the word is a cross between chav and emo); and slash/slash kids are multi-skilled MySpacers who like to create their own music and fashion. Rudettes follow Lily Allen's rude-girl style."

Just the idea tribes are building around Pull In Emergency fills me with dread.

simon_t | 07 Jan '08, 11:26 | Send note | Report this | Reply



?

'Hot on the heels of the nu-rave fad last year, MySpace's musicians are creating their own music genres including "toystep", dance music made with plastic kids' toys; and "power pop" - a mix of rock, hip-hop and rave.'

power pop?

also

"Researchers picked up hot tips for 2008 bands including toystep band Partyshank, rockabilly band Peggy Sue and the Pirates, and Glaswegian indie/folk/pop band Make Me a Model."

surely they mean Make Model?

amazing!

:-D

isnt partyshank

that pair that played club mofo once? one of them dresses as a hot dog???? lol

That'll be them!

Was that with Soko?

Did someone

give Chris Morris the keys to the real world again?

i don't think

I've never seen so many painful portmanteaux in one place.

I've heard several people

describe New Pornos etc as power pop.

big star

the posies

etc etc. power pop is awesome.

yes

yes it is. since the '70s at least.

amazing!

:-D

christ

i fucking hate kids today

I hate the researchers and journalists

that write and give credibility to this sort of pretentious bullsh*t in the first place

This article is so, so terrible

I don't really know where to begin

Toystep

just makes me think of Nadine Coyle saying 'two-step'.

"Toystep"

was another joke that has been taken far too seriously. I thought it was quite funny, until now.

I blame you, Joe

With your constant promoting of Partyshank... you started toystep.

...

"Slash/slash kid Paul Griffiths started designing and selling T-shirts through the site and now employs three friends. He has sold 10,000 garments so far.

With a talent for self-promotion, 20-year-old Griffiths says he is completely self-taught and that his MySpace business has allowed him to ditch a career in telesales.

"We get up to 1,000 friend requests a day but only ever confirm a small number of the coolest MySpacers," he said."

Paul Griffiths sounds like a cunt.

worse than that

he sounds positively "culturpreneurial"

Can we make this one die?

Researchers also focused on the fashion stylist Richard Shoyemi, who has secured work with Italian and Japanese Vogue through his MySpace exposure.

"They are essentially buying into me as a person as well as a talent, which all comes from my celebrity status on MySpace.

"I feel in order to expand as a brand it's important to reach out to all; everyone who expressed interest in me is important in my eyes."

someone find his myspace

I want to discover whether Paul Griffiths thinks i'm cool enough for his super exclusive club for jerks.

He sounds like a chump.

Coolest myspacers indeed.

found it!

http://www.myspace.com/babycakesclothing

what a bunch of cunts. Time to take the paul griffiths cool test

seriously

what the fuck is up with these 'clothing companies' and their really ugly 'models'. absolute shower of cunts.

absolute shower of cunts

it's fitting, then, that they take pictures of the cunts in the shower... whilst wearing the t-shirts (huh?)

ALSO, this guy is 20 and is still referred to as a "kid" in the article? why is it a shock that a 20 year old has managed to profit from a bunch of emo/scene kids by using bad graphics, pointless slogans and designs with primary colours in it?

what a waste of everyone's time. :c

what the fuck?

does 'omg we are the club kids!' make ANY sense? if you ARE the club kids, why would it suddenly surprise you enough to permanently exclaim about it on your t-shirt?????

but it references the 80s!!!

LOLLLlll

-

http://www.youtube.com/watch?v=2XT7PyDgu8s

I don't want to live in a world where he has fans.

Oli Sykes much??

What a fucking cunt.

also id love to see him act like that in front of a bunch of chav twats

it wouldnt happen. as much as they annoy me, sometimes they are right

...

"...ditch a CAREER in telesales"

?!

amazing!

:-D

haha

amazing. I just did a little sick by the time I got to 'culturprenurial'.

Surely this cheemo business is made up.

Aren't chavs and emo kids mortal enemies?

Hmmmmm

"Babycake kids beat up ugly kids!"

Manchester, Northwest
United Kingdom

Manchester, hey?

They must be working all hours.

i think its more the emo kids who wear box hats

and speak like they are lower class than they actually are...

'Wear the fox hat'

...that's how I imagine the Queen sounds when she is asking Philip where an obsure town is located.

haha!

its like emo central there

Yes, I'm sure they'd lecture me at length on

Rites of Spring and Embrace before taking me on a journey through the early 90s Mid-West scene and culminating with the Get-Up Kids and Vagrant Records circa 2000.

ooooooooh

you knew what we meant mr fancy pants

Sorry, all of my posts today have

been like that!

; )

articles like this

make me embarrassed to be under 18.

Seconded

Considering as I'm in amongst the toystep crowd a lot of the time as well.

I just sicked a little bit in my mouth thinking about it.

^this

I'm getting ashamed of people my own age

Pull In Emergency

Are not good.

Enough said.

arghjhhhh

hate society.

It's all a joke, surely?

http://paulgriffiths.livejournal.com/

I can't work out if this guy can see how shit what he makes is, but realises that the people who buy them are obviously cunts, or whether he's a cunt himself who genuinely thinks his cringe-worthy slogans and WOWOMG BRIGHTCOLOURS!!!! are good.

Thank fuck I'm a couple of years too old for this MySpace-obsessed generation.

um.. er.. uh..

i'm ashamed to say a one-time 'contributor' to my site interviewed the guy. if i had half a clue i wouldve taken a virtual piss on the proposition

http://www.audioscribbler.co.uk/features/babycakesclothing1.htm

twunt.

Brilliant thread guys...

...basically brought up a lot of points that incense me about this kind of crap.

What is it with a proportion of teenagers at the moment and pretending to be a child? Not just the traditional conflict of having to let go of infantile mannerisms, but actually embracing it, to ultimately (and ironically) get laid.

The guy on the bus earlier with Spiderman boxer shorts, and a spongebob squarepants bag was so fucking embarrassing - he was at least 17. Now you have people cashing in, and making themselves a quick buck based around childish looking designs.

Personally, I have no problem with the guy seeing an opening and taking advantage. However, only allowing the "cool" kids to play with his football makes him sound like a right cunt.

Well that's odd

I was under the impression Myspace was a deserted ghost town these days, since everyone's moved to Facebook?

Erm..

Okay. So this might come out as a proper rant but aye I don't really care.

YOU people in here bashing Paul, Babycakes, and The Club Kids are just as "twunt-like" as them.

You come in here saying what a cunt he is for discriminating against 'ugly' people, and then you bash him and the whole 'emo/scene/chav' style.

So, if you wouldn't add an 'emo' on your page, how does that make the Club kids any diffrent for not wanting to add uglies?

I think the babycakes line and toystep are fabulous.

Maybe you uglies are just a wee bit jealous.

Byebye.

you suck

as a person

what a baffling fake account to make

and what a baffling time to make it. this thread's been dead and is long forgotten for about 6 months

add in to which, you miss the point of the thread, which is having a go at the 'scientists' doing the 'investigation', not the people involved themselves

quit jumping to conclusions and start reading things

If you were genuinely into hardcore....

which having perused the hideous parade of
shite metalcore bands you cite on your profile you clearly aren't, you wouldn't be seen dead in the frankly laughable threads that 'Babycakes' purvey.

This website has been witness to some laughable street teamers in it's time, JAG, Craine...even Little Man Tate, but this is the first time we've had anyone hyping a third rate clothes label.

Now, get the sand out of your vagina and fuck off please.

kthxbai x x x

i almost did some graphics work for pull in emergency once

then they changed thier manager and shit.

i dont even care this is a stealth bump.