London based Icelandic musician Eberg first released Plastic Lions in a wooden case. 50 handmade covers were made. They were sawed down, painted, numbered and finally put together with a hinge. Each copy was sold for £15 and the profit was used to print some copies of the album with a more conventional artwork. The album was released in Iceland 7th August 2003 distributed by Smekkleysa (Bad Taste). Eberg signed to the Oxford label Rotator in the spring 2003. If there was any justice in this world the UK release of Plastic Lions would make Eberg stars.