1996 saw the release of their Touch and Go full-length debut, Hissing Prigs in Static Couture. Like their two previous full-lengths, this was also produced by Eli Janney, and saw the band use less Moog and more random electronic gadgets and noisemakers. Jim O'Rourke produced 1997's Electroshock for President EP, in which Brainiac continued their transition into a more electronic rock band. They began to receive serious interest from major labels. On May 23 1997, however, only weeks after the EP's release and the band's return from a European tour supporting Beck, Tim lost his life in a car accident in his hometown of Dayton, Ohio. He was 28. Guitarist John Schmersal went on to form Enon.